Ciucaș

Ciucaș

While at Mercury360 as an art director, I was responsible for some of the SAB Miller brands like Ursus, Timisoreana and Ciucas. Ciucas is a romanian brand of beer aimed at the lower tire of the market segment, with focus on mountain (hence the name) nature and water, and also on the main character, the deer. Mostly a BTL account, Ciucas was fun and sometimes funny.