glo Interractive Installation

During my time as Senior Art Director at VMLY&R, I had the chance to shape a wide range of experiences for the glo account — from bold campaigns to immersive visual worlds, always balancing strategy with experimentation.

This art installation/photo opportunity was created for glo@Electric Castle and it consists of real life Social Media photo filters, embeded in an artistic urban sculpture. Conceived, imagined, and rendered entirely by me, built by the client, the project was designed to blur the line between digital illusion and physical space.

Creative Director: Joaquin Bonilla, Sr. Art Director: Radu Radulescu, Copywriter: Ionut Buruiana