VELO Interactive Installation Touchpoint

During my time as Senior Art Director at VMLY&R, I had the opportunity to work at the design of an Interactive Experience Touchpoint for VELO, in the shape of a submarine @ Massif Festival Poiana Brasov. The activation spot sits under the “Weirdly Wonderful”, and it was visually outstanding. Inside there was a command center with all kinds of commands, screens, immersive displays — creating a unique interactive experience.

Creative Director: Joaquin Bonilla, Sr. Art Director: Radu Radulescu, Copywriter: Ionut Buruiana