Astra Zeneca – Touchpoints and Activations

As Senior Art Director at Digital Distrikt Agency, I had the opportunity to work on Astra Zeneca account. These are Touchpoints and Activation Spots design for the launch of their Mounjaro revolutionary product in Romania @ Sinaia.

VR consoles, digital AI interactive totem, LED Curtain, Gamification and leisure areas.

Sr. Art Director: Radu Radulescu