Cristalex is one of the most important spirits and wine importer and distributor in Romania. It’s portfolio contains the most well-known alcoholic brands in the world (Tulamore Dew, Skyy Vodka, Jim Beam, Grant’s, Campari, Aperol, Cinzano, St. Miguel, Disaronno, etc). I had the the opportunity to work on this account and it’s brands for more than a year, resulting in a lot of wonderful campaigns, events, brands and materials.
As a freelancer I had and still have many collabs with a lot of local companies and brands. This is a branding concept that finalised with a new image, still in use, for the main civic projects funder in Romania, FDSC – CIF.
http://www.inovarecivica.fdsc.ro/
While working as an art director for Violet Advertising I had the occasion to work more than a year on an international known fruit brand – Dole, mostly known for its bananas, but also for other fruits. It was mostly an BTL account, with a lot of instore focused materials, but nevertheless it was challenging and rewarding.
Seven important statues and monuments from Bucharest were transformed in to cinemagraphs digital artworks and exhibited at Stirbey Palace in an exhibition which was part of Internetics festival and was sponsored by Samsung. The photos have been taken by Cristian Vasile and the concept and digital artworks were made by me. The exhibition was very wide covered by the media and received a lot of positive criticism and feedback. Some press links about the event here:
https://m.hotnews.ro/stire/21405829?amp
https://semnebune6.rssing.com/chan-55505624/article72-live.html
A couple of ad prints made while working at Gav|Scholz&Friends as an Art Director.
Headline reads: “Listen only to what you like”
This is a collection of various product design projects, some came true, some did not and remained just as simple ideas. Modelled in 3ds max and rendered with Vray. Also most of them had technical project as per to be produced in series.
Premier Jewellery is a romanian jewel and accesories producers and is one of the few in Europe to use very modern 3d printing technology. They needed a new brand to market their new products, and this is what they have chosen as visual branding.
2021 was the year of all kind of virtual events. Many companies moved to online to hold their every year conferences, exhibitions, and so on. This time we realised a multi disciplinary project for Microsoft Romania – their annual conference, but in a virtual set up. The set up was modelled and rendered in 3ds max and blender before the event took place. The speakers and their guests were shot in 360Revolution studios and composited on the virtual set up with matching camera angles and DOF. The event took 2 days, with 6-8 hours daily, and had many famous speakers and politicians from around the world.
Capabilities for this project: 3d modelling & rendering, video editing, compositing, graphics.
Materials are protected by copyright laws.
Stellara is one of the brands of Janssen Immunology. It handles immunity issues. For this project they wanted a virtual exhibition stand to present their product, because of Covid 19 making it impossible to hold a real exbition in a real exposition center. Collab with medical advertising agency.
2021 saw the launch of a new delivery app/service, sustained by Emag, the famous webmarket website. As an Senior Creative I was in charge of director assistance, video editing, motion graphics and production. The video production was made in association with ArtFocus International – Petre Nastase Director and Tibi Rotarescu DOP.