Dunhill – Pop-Up Modular Touch-Point
As Senior Art Director at VMLY&R agency, I had the opportunity to design a Pop-Up Modular Touchpoint for Dumhil OPUS edition. This Pop-Up Touchpoint is in fact a Perfumery where a Perfume Master activates the target audience with custom made frgrances inspired by Dunhill OPUS.
Creative Director: Joaquin Bonilla, Sr. Art Director: Radu Radulescu, Copywriter: Ionut Buruiana
Unicorn Naturals – Exhibition Booth Design Proposals
As Senior Art Director at Digital Distrikt Agency, I had the opportunity to work on designs for the Unicorn Naturals Exhibition booth.
Sr. Art Director: Radu Radulescu
Astra Zeneca – Conference & Exhibition Booth Design Proposals
As Senior Art Director at Digital Distrikt Agency, I had the opportunity to work on Astra Zeneca account. These are various design proposals for AZ stall/booth that they would use at Conferences or Exhibitions.
The booth is modular and exapandable, with lit glass floor and led stripe inserted walls
Sr. Art Director: Radu Radulescu
Astra Zeneca – Touchpoints and Activations
As Senior Art Director at Digital Distrikt Agency, I had the opportunity to work on Astra Zeneca account. These are Touchpoints and Activation Spots design for the launch of their Mounjaro revolutionary product in Romania @ Sinaia.
VR consoles, digital AI interactive totem, LED Curtain, Gamification and leisure areas.
Sr. Art Director: Radu Radulescu
Astra Zeneca – Launch Stage Design Proposal
As Senior Art Director at Digital Distrikt Agency, I had the opportunity to work on Astra Zeneca account. This is one of the design proposals for the stage design for the launch of their Tezspire revolutionary product in Romania @ Sinaia.
The design is circular and has its audience around it, creating an intimate feel. Big LED screens in the back of the stage and the circular one on top of the stage – give the proposal depth and monumentality.
Sr. Art Director: Radu Radulescu
Astra Zeneca – Tezspire Launch Stage Design
As Senior Art Director at Digital Distrikt Agency, I had the opportunity to work on Astra Zeneca account. These are the final designs of the stage for the launch of their Tezspire revolutionary product in Romania @ Sinaia.
The design is inspired by their symbol and logo, the Phoenix bird, and uses stylised shapes and lines to extend its wings further.
Sr. Art Director: Radu Radulescu
VELO Tropical Beach Ski Gondolla – Festival Touchpoint Proposal
As Senior Art Director at VMLY&R, I had the opportunity to work VELO account. This is one of the proposals for the Massif Festival Touchpoints – a Weirdly Wonderful Tropical Beach, with umbrellas and sunbeds, setup in which a ski gondolla has landed, as main attraction of the touchpoint, everything set up in the snow of the winter @ Poiana Brasov.
Creative Director: Joaquin Bonilla, Sr. Art Director: Radu Radulescu, Copywriter: Ionut Buruiana
VELO Winter Garden – Festival Touchpoint Proposal
As Senior Art Director at VMLY&R, I had the opportunity to work VELO account. This is one of the proposals for the Festival Touchpoints – a Weirdly Wonderful Tropical Garden that is hosted inside a glass Geodome, everything set up in the snow of the winter @ Poiana Brasov. The bences inside are inspired from the ski lift chairs, but grewn inside a tropical winter garden.
Creative Director: Joaquin Bonilla, Sr. Art Director: Radu Radulescu, Copywriter: Ionut Buruiana
VELO Interactive Installation Touchpoint
During my time as Senior Art Director at VMLY&R, I had the opportunity to work at the design of an Interactive Experience Touchpoint for VELO, in the shape of a submarine @ Massif Festival Poiana Brasov. The activation spot sits under the “Weirdly Wonderful”, and it was visually outstanding. Inside there was a command center with all kinds of commands, screens, immersive displays — creating a unique interactive experience.
Creative Director: Joaquin Bonilla, Sr. Art Director: Radu Radulescu, Copywriter: Ionut Buruiana
glo Spaces & Activations
During my time as Senior Art Director at VMLY&R, I had the cool task to shape a wide range of experiences for the glo fans at music festivals. From activation points to cool spaces/photo opportunity spots, we ve done it all @ Electric Castle Festival.
glo x Summer Well
Another famous place where glo is present is the Summer Well festival at Buftea Gardens near Bucharest. This is the coolest boutique festival that sets the tone in activations and touch point showcases.
Creative Director: Joaquin Bonilla, Sr. Art Director: Radu Radulescu, Copywriter: Ionut Buruiana