Ploom – Special POSM
As Senior Art Director at Publicis Romania I had the opportunity to work on the Ploom account. These are proposals and final deisgns for expo boxes and special boxes used for different occasions.
Agency: Publicis Romania, Creative Director: Silviu Nedelschi, Sr. Art Director: Radu Radulescu
Ploom – Brand Spaces
As Senior Art Director at Publicis Romania I had the opportunity to work on the Ploom account. These are proposals and final deisgns for different brand spaces, inside or outside, from pop-ups to pos.
Agency: Publicis Romania, Creative Director: Silviu Nedelschi, Sr. Art Director: Radu Radulescu
Ploom – Brand design elements & signalectics
As Senior Art Director at Publicis Romania I had the opportunity to work on the Ploom account. These are proposals and final deisgns for different brand com elements, from totems to glorifiers, from photo opps to activation touchpoints and bars.
Agency: Publicis Romania, Creative Director: Silviu Nedelschi, Sr. Art Director: Radu Radulescu
Dunhill – Pop-Up Modular Touch-Point
As Senior Art Director at VMLY&R agency, I had the opportunity to design a Pop-Up Modular Touchpoint for Dumhil OPUS edition. This Pop-Up Touchpoint is in fact a Perfumery where a Perfume Master activates the target audience with custom made frgrances inspired by Dunhill OPUS.
Creative Director: Joaquin Bonilla, Sr. Art Director: Radu Radulescu, Copywriter: Ionut Buruiana
Unicorn Naturals – Exhibition Booth Design Proposals
As Senior Art Director at Digital Distrikt Agency, I had the opportunity to work on designs for the Unicorn Naturals Exhibition booth.
Sr. Art Director: Radu Radulescu
Astra Zeneca – Conference & Exhibition Booth Design Proposals
As Senior Art Director at Digital Distrikt Agency, I had the opportunity to work on Astra Zeneca account. These are various design proposals for AZ stall/booth that they would use at Conferences or Exhibitions.
The booth is modular and exapandable, with lit glass floor and led stripe inserted walls
Sr. Art Director: Radu Radulescu
glo Product Glorifiers
Device glorifier and expo stand designs made for glo while being an Sr. Art Director @ VMLYR
Creative Director: Joaquin Bonilla, Sr. Art Director: Radu Radulescu, Copywriter: Ionut Buruiana
Bristol Myers Squibb (BMS) is an American pharmaceutical company, headquartered in New York City which manufactures prescription pharmaceuticals and biologics in several therapeutic areas, including cancer, HIV/AIDS, etc. For this project they wanted an innovative and futuristic exhibition stand to express their brand assets. Capabilities for this project: Visual Concept & Design, 3d modelling & rendering, Production Assistance. Collab with medical advertising agency.
This is a collection of various 3d projects I have worked over the years, projects that are better grouped with others, as most of them are small or never been put in to practice, remaining just a concept. Some of them won their place in the real world. Nevertheless, they deserve to be seen, as they involved some specific skills and thinking.
This is a collection of various product design projects, some came true, some did not and remained just as simple ideas. Modelled in 3ds max and rendered with Vray. Also most of them had technical project as per to be produced in series.
