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Ploom AURA Interactive Installation @ Untold, Neversea, Nostalgia

While working as an Sr. Art Director for Publicis Romania for the Ploom Account, I had the opportunity to imagine and design an interactive experience for the brand at the biggest music festivals in Romania. The participant put his/her palm in a tray filled with marble balls. The system detects the palm, the marble balls start vibrating and the computer is reading your Festival Aura (mood). It delivers the result trough video animations and at the end it gave you a prize, based on your Aura.

Agency: Publicis Romania, Creative Director: Silviu Nedelschi, Senior Art Director: Radu Radulescu, Copywriter: Razvan Dutechevici. Videos not available while the installation is still in use

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Astra Zeneca – Touchpoints and Activations

As Senior Art Director at Digital Distrikt Agency, I had the opportunity to work on Astra Zeneca account. These are Touchpoints and Activation Spots design for the launch of their Mounjaro revolutionary product in Romania @ Sinaia.

VR consoles, digital AI interactive totem, LED Curtain, Gamification and leisure areas.

Sr. Art Director: Radu Radulescu

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VELO Tropical Beach Ski Gondolla – Festival Touchpoint Proposal

As Senior Art Director at VMLY&R, I had the opportunity to work VELO account. This is one of the proposals for the Massif Festival Touchpoints – a Weirdly Wonderful Tropical Beach, with umbrellas and sunbeds, setup in which a ski gondolla has landed, as main attraction of the touchpoint, everything set up in the snow of the winter @ Poiana Brasov.

Creative Director: Joaquin Bonilla, Sr. Art Director: Radu Radulescu, Copywriter: Ionut Buruiana

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VELO Winter Garden – Festival Touchpoint Proposal

As Senior Art Director at VMLY&R, I had the opportunity to work VELO account. This is one of the proposals for the Festival Touchpoints – a Weirdly Wonderful Tropical Garden that is hosted inside a glass Geodome, everything set up in the snow of the winter @ Poiana Brasov. The bences inside are inspired from the ski lift chairs, but grewn inside a tropical winter garden.

Creative Director: Joaquin Bonilla, Sr. Art Director: Radu Radulescu, Copywriter: Ionut Buruiana

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VELO Interactive Installation Touchpoint

During my time as Senior Art Director at VMLY&R, I had the opportunity to work at the design of an Interactive Experience Touchpoint for VELO, in the shape of a submarine @ Massif Festival Poiana Brasov. The activation spot sits under the “Weirdly Wonderful”, and it was visually outstanding. Inside there was a command center with all kinds of commands, screens, immersive displays — creating a unique interactive experience.

Creative Director: Joaquin Bonilla, Sr. Art Director: Radu Radulescu, Copywriter: Ionut Buruiana

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glo Spaces & Activations

During my time as Senior Art Director at VMLY&R, I had the cool task to shape a wide range of experiences for the glo fans at music festivals. From activation points to cool spaces/photo opportunity spots, we ve done it all @ Electric Castle Festival.

glo x Summer Well

Another famous place where glo is present is the Summer Well festival at Buftea Gardens near Bucharest. This is the coolest boutique festival that sets the tone in activations and touch point showcases.

Creative Director: Joaquin Bonilla, Sr. Art Director: Radu Radulescu, Copywriter: Ionut Buruiana

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glo Interractive Installation

During my time as Senior Art Director at VMLY&R, I had the chance to shape a wide range of experiences for the glo account — from bold campaigns to immersive visual worlds, always balancing strategy with experimentation.

This art installation/photo opportunity was created for glo@Electric Castle and it consists of real life Social Media photo filters, embeded in an artistic urban sculpture. Conceived, imagined, and rendered entirely by me, built by the client, the project was designed to blur the line between digital illusion and physical space.

Creative Director: Joaquin Bonilla, Sr. Art Director: Radu Radulescu, Copywriter: Ionut Buruiana

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Novartis Zologensma

This exhibition booth was designed for the Zologensma medication by Novartis. Because of the pandemic issues, the booth had to be visited online only, so I transformed the classic exhibition booth into a interractive one.

Check it out here: link

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Roche Virtual Interactive Stand

As the CO-VID pandemic stopped any live events and exhibitions, Roche wanted to keep going with their schedule and moved online. I created for them a 3d model of an exhibition stand and also transformed it into an interactive html app where you can watch movies and read/download infos. Check it out!

check it out here: here

and here: link

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Love Fortune Teller

While working as an Sr. Art Director for 360Revolution I had the opportunity to be in the team who realised this beautiful project for Bucharest Mall. It is an interactive installation which scans the palms of couples and based on readings it measures their compatibility. Also takes a picture of them and brands it with Valentine’s Day graphics and Mall logo, and sends it to email.