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Ploom Main communication

While working as an Senior Art Director @ Publicis Bucharest Agency, i had the opportunity the handle the Ploom Account as Brand Owner Art Director. I created and oversaw the materials that came to light in ATL, Inside and Outside POS, Pop-Ups, Partners and so on. The communication was designed for Ploom as a brand, but also for Ploom Aura (launch & after), Sobranie for Ploom and Lyo (incl. Launch).

Agency: Publicis Bucharest, Creative Director: Silviu Nedelschi, Senior Art Director: Radu Radulescu, Copywriter: Razvan Dutchevici.

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Ploom AURA Interactive Installation @ Untold, Neversea, Nostalgia

While working as an Sr. Art Director for Publicis Romania for the Ploom Account, I had the opportunity to imagine and design an interactive experience for the brand at the biggest music festivals in Romania. The participant put his/her palm in a tray filled with marble balls. The system detects the palm, the marble balls start vibrating and the computer is reading your Festival Aura (mood). It delivers the result trough video animations and at the end it gave you a prize, based on your Aura.

Agency: Publicis Romania, Creative Director: Silviu Nedelschi, Senior Art Director: Radu Radulescu, Copywriter: Razvan Dutechevici. Videos not available while the installation is still in use

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Various TVC & Online Commercials

Uncategorized TVC and Online Commercials for different brands/agencies.

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DARE Society Ceausescu Villa Videomapping and Videocontent

DARE Society is a brand concept and store for luxury goods. This was their annual event, held in the garden of villa of the former communist leader Nicolae Ceausecu. They had live bands and dj, and wanted to videomap the house for the first time in history. Also I created alot of content for the sponsors.

Tazz by Emag TVCs

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2021 & 2022 were the years we created two TV commercials for Tazz by Emag, our partner. The videos were produced and edited in house, following scenarios from the client’s copywriter Catalin Georgescu. Direction & Production: Radu Radulescu. VFX, editing, colorisation and motiongraphics: Ciprian Branco-Miheev & Radu Radulescu. DOP: Catalin Popescu – Grasu. Produced in 360Revolution Studios.

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Videomapping and visual content

Since 2015 I started to collaborate with the biggest organisers and clubs in Bucharest and through the major cities of the country. Lots of festivals, lots of parties and events, and even clubs residency for some time (Colectiv, Eden Club, Kristal Club). Worth mentioning is the collab with Golan band. Most decorations and props were built by me/ my team, but some were already in the clubs.

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Monumente Animate

Seven important statues and monuments from Bucharest were transformed in to cinemagraphs digital artworks and exhibited at Stirbey Palace in an exhibition which was part of Internetics festival and was sponsored by Samsung. The photos have been taken by Cristian Vasile and the concept and digital artworks were made by me. The exhibition was very wide covered by the media and received a lot of positive criticism and feedback. Some press links about the event here:

https://m.hotnews.ro/stire/21405829?amp

https://semnebune6.rssing.com/chan-55505624/article72-live.html

MONUMENTE ANIMATE: o expoziție de mixed media inedită

Vernisajul expoziției MONUMENTE ANIMATE

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Premier Jewellery Branding

Premier Jewellery is a romanian jewel and accesories producers and is one of the few in Europe to use very modern 3d printing technology. They needed a new brand to market their new products, and this is what they have chosen as visual branding.

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Microsoft Romania Virtual Conference

2021 was the year of all kind of virtual events. Many companies moved to online to hold their every year conferences, exhibitions, and so on. This time we realised a multi disciplinary project for Microsoft Romania – their annual conference, but in a virtual set up. The set up was modelled and rendered in 3ds max and blender before the event took place. The speakers and their guests were shot in 360Revolution studios and composited on the virtual set up with matching camera angles and DOF. The event took 2 days, with 6-8 hours daily, and had many famous speakers and politicians from around the world.

Capabilities for this project: 3d modelling & rendering, video editing, compositing, graphics.

Materials are protected by copyright laws.

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Tazz by Emag promo movies

2021 saw the launch of a new delivery app/service, sustained by Emag, the famous webmarket website. As an Senior Creative I was in charge of director assistance, video editing, motion graphics and production. The video production was made in association with ArtFocus International – Petre Nastase Director and Tibi Rotarescu DOP.