Posts

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Ploom Main communication

While working as an Senior Art Director @ Publicis Bucharest Agency, i had the opportunity the handle the Ploom Account as Brand Owner Art Director. I created and oversaw the materials that came to light in ATL, Inside and Outside POS, Pop-Ups, Partners and so on. The communication was designed for Ploom as a brand, but also for Ploom Aura (launch & after), Sobranie for Ploom and Lyo (incl. Launch).

Agency: Publicis Bucharest, Creative Director: Silviu Nedelschi, Senior Art Director: Radu Radulescu, Copywriter: Razvan Dutchevici.

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Various TVC & Online Commercials

Uncategorized TVC and Online Commercials for different brands/agencies.

Tazz by Emag TVCs

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2021 & 2022 were the years we created two TV commercials for Tazz by Emag, our partner. The videos were produced and edited in house, following scenarios from the client’s copywriter Catalin Georgescu. Direction & Production: Radu Radulescu. VFX, editing, colorisation and motiongraphics: Ciprian Branco-Miheev & Radu Radulescu. DOP: Catalin Popescu – Grasu. Produced in 360Revolution Studios.

short movie
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Short Movie – The Runaway Soldier

In 2010 I played the main and only role in a short movie production for a UNATC festival. The movie was about a runaway soldier who gets shot by his followers and dies in a forest.

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Dakino Film Festival

While working as an Art Director @ GAV, Iwas in the team who played with the Dakino brand for some nice results.

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Tazz by Emag promo movies

2021 saw the launch of a new delivery app/service, sustained by Emag, the famous webmarket website. As an Senior Creative I was in charge of director assistance, video editing, motion graphics and production. The video production was made in association with ArtFocus International – Petre Nastase Director and Tibi Rotarescu DOP.

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Imapp International Mapping Festival

While working for 360Revolution as a Senior Art Director I had the challenge (between 2017 – 2020) to create some unique promotion and on set video/print materials for this famous Video Mapping Contest/Festival that takes places every year in Constitutiei Square, where the videos are projected on the huge Peoples Palace/ Parliament Building, which is one of the biggest building in the world.

more infos about the festival here: https://imapp.ro/

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Eisberg Salads

Viral ad for Eisberg Salads (GAV agency)

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Stihl

GAV agency was the place were I worked at this STIHL digital campaign. STIHL is well known for wood cutting equipment and accessories.

Capabilities: Art Direction, Compositing.

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Selgros

2014 was the year that GAV agency won the Selgros advertising pitch with the “Selgros Club Concept”and coined the well-known headline: “For proffesionals and amateurs. Of goodies” – “pentru profesionisti si amatori. De bunataturi.” The headline is still in use as today. Also, the agency coined the style of Selgros’s TVCs, with famous actors and writers, that are also passioned by cooking. These are the visuals of that campaign.

more info here: http://gav.ro/selgros/

and here: https://www.iqads.ro/articol/32023/dan-bittman-fredoneaza-o-noua-melodie

https://www.iqads.ro/articol/31707/selgros-pentru-profesionisti-si-amatori-de-bunataturi-o-noua-campanie-gav

Capabilities: Art Direction, Graphic Design.