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VELO Tropical Beach Ski Gondolla – Festival Touchpoint Proposal

As Senior Art Director at VMLY&R, I had the opportunity to work VELO account. This is one of the proposals for the Massif Festival Touchpoints – a Weirdly Wonderful Tropical Beach, with umbrellas and sunbeds, setup in which a ski gondolla has landed, as main attraction of the touchpoint, everything set up in the snow of the winter @ Poiana Brasov.

Creative Director: Joaquin Bonilla, Sr. Art Director: Radu Radulescu, Copywriter: Ionut Buruiana

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VELO Winter Garden – Festival Touchpoint Proposal

As Senior Art Director at VMLY&R, I had the opportunity to work VELO account. This is one of the proposals for the Festival Touchpoints – a Weirdly Wonderful Tropical Garden that is hosted inside a glass Geodome, everything set up in the snow of the winter @ Poiana Brasov. The bences inside are inspired from the ski lift chairs, but grewn inside a tropical winter garden.

Creative Director: Joaquin Bonilla, Sr. Art Director: Radu Radulescu, Copywriter: Ionut Buruiana

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VELO Interactive Installation Touchpoint

During my time as Senior Art Director at VMLY&R, I had the opportunity to work at the design of an Interactive Experience Touchpoint for VELO, in the shape of a submarine @ Massif Festival Poiana Brasov. The activation spot sits under the “Weirdly Wonderful”, and it was visually outstanding. Inside there was a command center with all kinds of commands, screens, immersive displays — creating a unique interactive experience.

Creative Director: Joaquin Bonilla, Sr. Art Director: Radu Radulescu, Copywriter: Ionut Buruiana