Ploom – Special POSM
As Senior Art Director at Publicis Romania I had the opportunity to work on the Ploom account. These are proposals and final deisgns for expo boxes and special boxes used for different occasions.
Agency: Publicis Romania, Creative Director: Silviu Nedelschi, Sr. Art Director: Radu Radulescu
Ploom – Brand Spaces
As Senior Art Director at Publicis Romania I had the opportunity to work on the Ploom account. These are proposals and final deisgns for different brand spaces, inside or outside, from pop-ups to pos.
Agency: Publicis Romania, Creative Director: Silviu Nedelschi, Sr. Art Director: Radu Radulescu
Ploom Main communication
While working as an Senior Art Director @ Publicis Bucharest Agency, i had the opportunity the handle the Ploom Account as Brand Owner Art Director. I created and oversaw the materials that came to light in ATL, Inside and Outside POS, Pop-Ups, Partners and so on. The communication was designed for Ploom as a brand, but also for Ploom Aura (launch & after), Sobranie for Ploom and Lyo (incl. Launch).
Agency: Publicis Bucharest, Creative Director: Silviu Nedelschi, Senior Art Director: Radu Radulescu, Copywriter: Razvan Dutchevici.
Ploom – Brand design elements & signalectics
As Senior Art Director at Publicis Romania I had the opportunity to work on the Ploom account. These are proposals and final deisgns for different brand com elements, from totems to glorifiers, from photo opps to activation touchpoints and bars.
Agency: Publicis Romania, Creative Director: Silviu Nedelschi, Sr. Art Director: Radu Radulescu
While working as an Sr. Art Director for Publicis Romania for the Ploom Account, I had the opportunity to imagine and design an interactive experience for the brand at the biggest music festivals in Romania. The participant put his/her palm in a tray filled with marble balls. The system detects the palm, the marble balls start vibrating and the computer is reading your Festival Aura (mood). It delivers the result trough video animations and at the end it gave you a prize, based on your Aura.
Agency: Publicis Romania, Creative Director: Silviu Nedelschi, Senior Art Director: Radu Radulescu, Copywriter: Razvan Dutechevici. Videos not available while the installation is still in use
Various TVC & Online Commercials
Uncategorized TVC and Online Commercials for different brands/agencies.
Dunhill – Pop-Up Modular Touch-Point
As Senior Art Director at VMLY&R agency, I had the opportunity to design a Pop-Up Modular Touchpoint for Dumhil OPUS edition. This Pop-Up Touchpoint is in fact a Perfumery where a Perfume Master activates the target audience with custom made frgrances inspired by Dunhill OPUS.
Creative Director: Joaquin Bonilla, Sr. Art Director: Radu Radulescu, Copywriter: Ionut Buruiana
Lilly Taltz Innovative POSM
As Senior Art Director at Digital Distrikt Agency, I had the opportunity to work on Lilly’s Taltz treatment.
The innovative design of the POSM allows it to interact with the target audience, literally putting in their hands the decision of switching to green light.
Sr. Art Director: Radu Radulescu
Unicorn Naturals – Exhibition Booth Design Proposals
As Senior Art Director at Digital Distrikt Agency, I had the opportunity to work on designs for the Unicorn Naturals Exhibition booth.
Sr. Art Director: Radu Radulescu
Astra Zeneca – Conference & Exhibition Booth Design Proposals
As Senior Art Director at Digital Distrikt Agency, I had the opportunity to work on Astra Zeneca account. These are various design proposals for AZ stall/booth that they would use at Conferences or Exhibitions.
The booth is modular and exapandable, with lit glass floor and led stripe inserted walls
Sr. Art Director: Radu Radulescu