Premier Jewellery Branding

Premier Jewellery is a romanian jewel and accesories producers and is one of the few in Europe to use very modern 3d printing technology. They needed a new brand to market their new products, and this is what they have chosen as visual branding.


Being an art director for Luna Advertising, I had the chance to work on Campari, a world famous brand, known for its creative campaigns and events. This is a special event that took place in a lavish set-up, in the heart of Bucharest, involving lots of musicians and artists from all areas.

Unicredit Tiriac Bank

One of the brands I’ve worked for, while at Leo Burnett Bucharest, was the well-known Unicredit Tiriac Bank. For more than two years we created dozens of layouts and campaigns. These are some samples:

Cramele Halewood

While working at Gav|Scholz&Friends as an Art Director I had the opportunity to drop some packaging desins for various types of wine.


For the years I spent as an Art Director at Leo Burnett Bucharest I had the opportunity to work on the Bergenbier account. ATL, BTL , innovative, you name it. We delivered anything from the smallest POSM to the TVCs and also for the secondary brands like Bergenbier NA and Bergenbier Fresh. Also I had a couple of appearances in OOH and Prints as an actor.

Proedus Visual Rebranding

While working with 360Revolution agency as an Senior Art Director I had the opportunity to throw some new design concepts and some hand drawings for the full rebranding of Proedus, the cultural and educational entity of Bucharest City, best known for their educational projects for children and students. Capabilities for this project: Graphic Design, Visual Concept, Hand Drawing, Web Design

Cinzano Packaging Redesign

While working for Luna Advertising I was in charge of a couple of redesigns for the pack and graphics of Cinzano, for a more fresh, modern and cool look, in line with their brand values.

Graphic Design for Belula

Belula is a new cosmetics brand operating in US. Looking for a visual identity/ logo and packaging they embraced a fresh and modern design. Capabilities for this project: Visual Concept, Graphic Design, Handdrawing, 3d modelling & photorealistic rendering.