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Cultura Data Campaign Key Visuals

The National Institute for Cultural Research and Training (INCFC), subordinated to the Ministry of Culture, is the only national institute that aims to study, research and provide statistical data in the field of culture as well as training professionals who choose a career in this field. These are a couple of KVs made for them while working at GAV Agency.

Antipa Museum (Re)Opening

While working as an Art Director for Leo Burnett Bucharest I had the pleasure to work in the team that managed this account and also the big ReOpening campaign. The concept was that it was the first time the museum was suitable for handicaped people and also had a new range of gadgets, and thus was like opening for the first time. Capabilities: Art Direction, Illustration, Extras, Advertising.

https://www.iqads.ro/articol/22432/campanie-de-imagine-creata-de-leo-burnett-cu-ocazia-redeschiderii-muzeului

Ariel

Ariel is one of the biggest detergent brands worldwide, part of P&G company. For the years I have worked with Leo Burnett, my team was also responsible for this account. We’ve done some great projects and met some interesting people, and we were present in the first romanian edition of MasterChef. Capabilities: Art Direction, Graphic Design, Advertising, Video Production Assistance

Bosch

Bosch is a brand that needs no introduction. While working at GAV agency in 2015, I had the challenge to work on this brand, delivering projects in a wide range from BTL to ATL. Also I have met some interesting people like Helmut Duckadam. Capabilities: Art Direction, Graphic Design, Advertising, Video Production Assistance

https://www.iqads.ro/articol/31851/gav-semneaza-o-noua-campanie-bosch-fa-ti-casa-cu-bosch

Edenred

Edenred is one of the biggest international prepaid corporate solutions, better known for Ticket Restaurant and other meal vouchers. Spent some time on this account while being an Art Director at GAV | Balkanski. Capabilities: Art Direction, Graphic Design, Advertising

Mercedes-Benz

I spent more than a couple of years working on this brand, in GAV|Scholz and Friends and later in GAV|Balkanski agency. It was a real pleasure and a big challenge. Also it was a big opportunity and it resulted in some very nice campaigns, both BTL and ATL. Capabilities: Art Direction, Graphic Design, Advertising

McDonalds

Working as an Art Director @ Leo Burnett Bucharest, I had the challenge/chance to work in a team that won the pitch for a secondary McDonalds campaign. Capabilities: Art Direction, Graphic Design, Advertising.

Gillette

Working at the Leo Burnett agency., Gillette was one of the accounts handled. We had collabs with the biggest stars at that time, ranging from football players and coaches (Razvan Lucescu, Tatarusanu, Marius Niculae, Cabral, Victor Slav, Cornel Ilie, etc) Also Effies were won for some campaigns. Capabilities: Art Direction, Graphic Design, Story Boarding, Production Assistance, Advertising.

More info:

https://www.debarbati.ro/style/in-par-si-in-raspar-cu-echipa-gillette.html

https://www.gsp.ro/gsp-special/diverse/noul-gillette-fusion-proglide-revolutioneaza-ritualul-barbieritului-313922.html

http://www.papusaruseasca.ro/2012/04/the-one-and-only-gillette/

Praktiker

Luna Advertising was the place where I handled the Praktiker account as an Art Director between 2009 and 2010. We had some very popular campaigns and also some great results. Capabilities: Art Direction, Graphic Design, Storyboarding, Scripting, Advertising.

Bergenbier

For the years I spent as an Art Director at Leo Burnett Bucharest I had the opportunity to work on the Bergenbier account. ATL, BTL , innovative, you name it. We delivered anything from the smallest POSM to the TVCs and also for the secondary brands like Bergenbier NA and Bergenbier Fresh. Also I had a couple of appearances in OOH and Prints as an actor.