2014 was the year that GAV agency won the Selgros advertising pitch with the “Selgros Club Concept”and coined the well-known headline: “For proffesionals and amateurs. Of goodies” – “pentru profesionisti si amatori. De bunataturi.” The headline is still in use as today. Also, the agency coined the style of Selgros’s TVCs, with famous actors and writers, that are also passioned by cooking. These are the visuals of that campaign.
more info here: http://gav.ro/selgros/
and here: https://www.iqads.ro/articol/32023/dan-bittman-fredoneaza-o-noua-melodie
Capabilities: Art Direction, Graphic Design.