2021 & 2022 were the years we created two TV commercials for Tazz by Emag, our partner. The videos were produced and edited in house, following scenarios from the client’s copywriter Catalin Georgescu. Direction & Production: Radu Radulescu. VFX, editing, colorisation and motiongraphics: Ciprian Branco-Miheev & Radu Radulescu. DOP: Catalin Popescu – Grasu. Produced in 360Revolution Studios.
In 2010 I played the main and only role in a short movie production for a UNATC festival. The movie was about a runaway soldier who gets shot by his followers and dies in a forest.
While working as an Art Director @ GAV, Iwas in the team who played with the Dakino brand for some nice results.
2021 saw the launch of a new delivery app/service, sustained by Emag, the famous webmarket website. As an Senior Creative I was in charge of director assistance, video editing, motion graphics and production. The video production was made in association with ArtFocus International – Petre Nastase Director and Tibi Rotarescu DOP.
While working for 360Revolution as a Senior Art Director I had the challenge (between 2017 – 2020) to create some unique promotion and on set video/print materials for this famous Video Mapping Contest/Festival that takes places every year in Constitutiei Square, where the videos are projected on the huge Peoples Palace/ Parliament Building, which is one of the biggest building in the world.
more infos about the festival here: https://imapp.ro/
Viral ad for Eisberg Salads (GAV agency)
GAV agency was the place were I worked at this STIHL digital campaign. STIHL is well known for wood cutting equipment and accessories.
Capabilities: Art Direction, Compositing.
2014 was the year that GAV agency won the Selgros advertising pitch with the “Selgros Club Concept”and coined the well-known headline: “For proffesionals and amateurs. Of goodies” – “pentru profesionisti si amatori. De bunataturi.” The headline is still in use as today. Also, the agency coined the style of Selgros’s TVCs, with famous actors and writers, that are also passioned by cooking. These are the visuals of that campaign.
more info here: http://gav.ro/selgros/
and here: https://www.iqads.ro/articol/32023/dan-bittman-fredoneaza-o-noua-melodie
Capabilities: Art Direction, Graphic Design.
While working as an Art Director for Leo Burnett Bucharest I had the pleasure to work in the team that managed this account and also the big ReOpening campaign. The concept was that it was the first time the museum was suitable for handicaped people and also had a new range of gadgets, and thus was like opening for the first time. Capabilities: Art Direction, Illustration, Extras, Advertising.
Ariel is one of the biggest detergent brands worldwide, part of P&G company. For the years I have worked with Leo Burnett, my team was also responsible for this account. We’ve done some great projects and met some interesting people, and we were present in the first romanian edition of MasterChef. Capabilities: Art Direction, Graphic Design, Advertising, Video Production Assistance
